With the major update of Reportz that took place in March 2019 and the adoption of an entirely new version of Facebook’s API we also released the possibility to show custom conversions.

As for custom conversions go you can show:

  1. Total number of conversions
  2. Average cost per conversion
  3. Conversion values (if you already set it up in your Business Manager)

You do this by:

  1. Click on ADD DATA WIDGET
  2. Select your Ad account
  3. If you want to filter and show the conversions from only one campaign then select your preferred campaign
  4. As Widget type choose Custom
  5. As a Dimension you can choose a Day if you want to see how your conversions performed over the course of your date range, or Month if you wish to show them on a month-to-month basis.
  6. In the Metrics field just type in the name of your conversion, or just copy the conversion ID from your Business Manager and paste it here. 

For this example we will choose “Content Engagement”.

In the Metrics field just type in the name of your conversion, e.g. “content engagement” and Reportz will do the rest.

Total number of conversions

If you wish to show the total number of conversions you can do that by selecting:

Total number of actions: (name of your conversion), for our example - Content engagement

This is how it looks like once it’s selected:

After that, we should click on NEXT and continue with the setup of the further settings. 

For this example we will be showing the data in a line graph with a 2x1 size and since we’re showing the data on a monthly basis we will Order By: Dimension, ascendingly.

Click on NEXT and in the final step click on SUBMIT.

Cost per Conversion

If you want to show the average cost per conversion, the process is the same, only in this instance choose: “Avg. cost per action: (name of your conversion), for our example - Content engagement. 

For this example, we will not be showing how the cost per conversion is progressing on a daily basis - rather we want to see what is the cost per conversion per campaign. 

After that, we should click on NEXT and continue with the setup of the further settings.

Since we want to see what the cost per conversion is for each campaign, we will be choosing a pie chart widget instead, with a 2x1 size and we’ll Order by: descendingly, so we can see which campaigns cost us the most.
The set up will look like this:

Conversion Value

If you are tracking the values of your conversions you can also present them in Reportz.
The process is the same, only this time you should choose: Total action values: (name of your conversion) e.g, Content Engagement. 

After that, we should click on NEXT and continue with the setup of the further settings.

Since we are tracking the conversion values on a daily basis the set up should look like this:

How Calculated Metrics can play a part in your Custom Conversions?

If you are not tracking the value behind your conversions or want to calculate the cost per conversion in a different way than Facebook does, you can use our calculated metrics feature to help you along. 

For instance, let’s say that each conversion is worth $50 and we want to multiply each conversion with $50.
We can do this by: 

  1. Creating a standard widget that will have the total number of conversions. 
  2. Going to it’s widget details and copying the API metric name
  3. Multiplying that metric name with 50$

So here’s how it looks like:

This is the set up of the widget that will provide us with the total number of conversions as well as the metric’s API name. 

After creating the widget you should go to it’s details section.
You do this by clicking on the i button in the upper right corner of the widget.

In it you will find the metric’s API name. 

Copy the entire metric’s API name like this:

Click on Edit.
 

If you already have a widget that is showing the total number of your conversions then delete the current metric and click on ADD CALCULATED METRIC(S).

Metric Name:
In this section type in something like: (name of your conversion) value, it’s entirely up to you. 

Metric Formula:
Have in mind that all API calls (like metric’s API name) have to be inside curly brackets {{ }}.
So the formula to multiply your custom conversions will look like this:

{{actions::offsite_conversion.custom.246664913396992}}*50 

Important note: 

Do not put currency signs here since the formula will not work then!

Metric Type: select Money

So the set up should look like this: 

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