Select Custom Widget as your widget type

Select “plot by action type

Select “Total Number of Actions” as your metric if you wish to show the amount of actions

OR 

Total Action Values” if you wish to show how much revenue have certain actions generated. 

For example: “ action_type==(like|checkin|link_click) ”

On the first screenshot below we see how to show the amount of link clicks you’ve had on your campaign or Ad Set in general.

And on the second screenshot, you can see how to show more action types in one widget. Just add a “ | ” as a separator between the action types.

Name of the Action Type (Metrics)

What you type in the "Filter" box

3-Second Video Views

action_type==(video_view)

Adds Payment Info

action_type==(offsite_conversion.fb_pixel_add_payment_info)

Adds To Cart

action_type==(offsite_conversion.fb_pixel_add_to_cart)

Adds To Wishlist

action_type==(offsite_conversion.fb_pixel_add_to_wishlist)

App Installs

action_type==(app_install)

App Uses

action_type==(app_use)

Blocked Messaging Conversations

action_type==(onsite_conversion.messaging_block)

Check-ins

action_type==(checkin)

Commerce Adds to Cart

action_type==(commerce_event.add_to_cart)

Commerce Messages to Buy

action_type==(commerce_event.message_to_buy)

Commerce Product Views

action_type==(commerce_event.view_content)

Commerce Purchases

action_type==(commerce_event.purchase)

Completed Registration

action_type==(offsite_conversion.fb_pixel_complete_registration)

Credit Spends

action_type==(credit_spent)

Custom Conversions defined by the advertiser (scroll to the bottom of the text for more info)

action_type==(offsite_conversion.custom.<custom_conv_id>)

Custom pixel events defined by the advertiser

action_type==(offsite_conversion.fb_pixel_custom)

Event Responses

action_type==(rsvp)

Game Plays

action_type==(games.plays)

Initiates Checkout

action_type==(offsite_conversion.fb_pixel_initiate_checkout)

Landing Page Views

action_type==(landing_page_view)

Leads

action_type==(offsite_conversion.fb_pixel_lead)

Leads (Form)

action_type==(leadgen.other)

Link Clicks

action_type==(link_click)

Messaging Conversations Started

action_type==(Onsite_conversion.messaging_conversation_started_7d)

Messaging Replies

action_type==(Onsite_conversion.messaging_reply)

Mobile App Achievements

action_type==(app_custom_event.fb_mobile_level_achieved)

Mobile App Adds To Cart

action_type==(app_custom_event.fb_mobile_add_to_cart)

Mobile App Adds to Wishlist

action_type==(app_custom_event.fb_mobile_add_to_wishlist)

Mobile App Checkouts

action_type==(app_custom_event.fb_mobile_initiated_checkout)

Mobile App Content Views

action_type==(app_custom_event.fb_mobile_content_view)

Mobile App Credit Spends

action_type==(app_custom_event.fb_mobile_spent_credits)

Mobile App Feature Unlocks

action_type==(app_custom_event.fb_mobile_achievement_unlocked)

Mobile App Installs

action_type==(mobile_app_install)

Mobile App Payment Details

action_type==(app_custom_event.fb_mobile_add_payment_info)

Mobile App Purchases

action_type==(app_custom_event.fb_mobile_purchase)

Mobile App Ratings

action_type==(app_custom_event.fb_mobile_rate)

Mobile App Registrations

action_type==(app_custom_event.fb_mobile_complete_registration)

Mobile App Searches

action_type==(app_custom_event.fb_mobile_search)

Mobile App Starts

action_type==(app_custom_event.fb_mobile_activate_app)

Mobile App Tutorial Completions

action_type==(app_custom_event.fb_mobile_tutorial_completion)

New Messaging Conversations

action_type==(Onsite_conversion.messaging_first_reply)

Offer Saves

action_type==(receive_offer)

On-Facebook Purchases

action_type==(onsite_conversion.purchase)

On-Facebook Workflow Completions

action_type==(onsite_conversion.flow_complete)

Other Mobile App Actions

action_type==(app_custom_event.other)

Page Likes

action_type==(like)

Page Photo Views

action_type==(photo_view)

Page Views

action_type==(offsite_conversion.fb_pixel_view_content)

Post Comments

action_type==(comment)

Post Reactions

action_type==(post_reaction)

Post Saves

action_type==(Onsite_conversion.post_save)

Post Shares

action_type==(post)

Purchases

action_type==(offsite_conversion.fb_pixel_purchase)


If you have a Custom Conversion set on your Facebook Pixel you can track it by copying the conversion's ID into the Filter box.

The filter box should look like this:
action_type==(offsite_conversion.custom.146225559322222)

Your custom conversion ID can be found in Facebook Ads Manager --> All Tools --> Custom Conversions (Measure & Report) --> Custom Conversion ID

See the screenshots below to find out where you can see your Pixel ID's:
http://prntscr.com/mi05aj
http://prntscr.com/mi06wi

Note: paste your Conversion ID in place of <custom_conv_id>

Happy Reporting!

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