We really hope this will give you a bit more insight into which templates you should use for your client reporting.
So feel free to use CTRL+F or CMD+F, if you're on a Mac, and see which metrics are located in which templates. Happy scouting and reporting!
GENERAL REPORTS: 3
General Website Traffic Report
Website Traffic Data
Total Visits (All Traffic)
Total Pageviews (All Traffic)
Bounce Rate (All Traffic)
Bounce Rate (All Traffic)
Pages per Visit (All Traffic)
Average Page Load (sec) (All Traffic)
Visits Sources
Google Search Console Data
Google Searches by Queries
Visits by Device Type (All Traffic)
Visits by Gender (All Traffic)
Visits by Age (All Traffic)
Visits by User Type (All Traffic)
Landing Page Performance (Organic Traffic)
Average Time on Site (All Traffic)
Conversions (All Traffic)
Conversion Rate (All Traffic)
Top Referrers
Source/Medium Report
E-Commerce Report
Website Traffic Data
Total Visits (All Traffic)
Total Pageviews (All Traffic)
Bounce Rate (All Traffic)
Pages per Visit (All Traffic)
Average Page Load (sec) (All Traffic)
Visits Sources
Visits by Device Type (All Traffic)
Visits by Gender (All Traffic)
Visits by Age (All Traffic)
Visits by User Type (All Traffic)
Landing Page Performance (Organic Traffic)
Average Time on Site (All Traffic)
Conversions (All Traffic)
Conversion Rate (All Traffic)
Top Referers
Source/Medium Report
E-Commerce Data
Revenue per Channel
E-Commerce Conversion Rate
Revenue (All Traffic)
Marketing Channels Performance
Transactions per Channel
Transactions (All Traffic)
Revenue per Transaction (All Traffic)
Revenue per Country (All Traffic)
Revenue per City (All Traffic)
Revenue per Gender (All Traffic)
Revenue per Age Group (All Traffic)
Shopping Behavior (All Traffic)
Shopping Behavior per Product
Top Selling Products (All Traffic)
Top Selling Sources (All Traffic)
Top Selling Source/Medium Report
Product Performance
Average Order Value
Top Performing Coupons
Top Performing Campaigns
Sales Performance Report (Transaction ID)
E-Commerce & SEO Report
Total Sessions (All Traffic)
Bounce Rate: All Traffic vs Organic Traffic
Pages per Visit: All Traffic vs Organic Traffic
Pageviews: All Traffic vs Organic Traffic
Average Page Load (sec): All Traffic vs Organic Traffic
Domain Rank
Referal Domains
Visits Sources
Conversions: All Traffic vs Organic Traffic
Average Time on Site: All Traffic vs Organic Traffic
Conversion Rate: All Traffic vs Organic Traffic
Visits by User Type (All Traffic)
Organic Visits by User Type (Organic Traffic)
Visits by Gender (All Traffic)
Organic visits by Gender (Organic Traffic)
Visits by Device Type (All Traffic)
Organic Visits by Device Type (Organic Traffic)
Visits by Age (All Traffic)
Landing Page Performance (Organic Traffic)
Organic Visits by Age (Organic Traffic)
Average Page Load by Browser (sec) (Organic Traffic)
Top Referers
Source/Medium Report
Keyword Tracking
Google Search Console Data
Google Searches by Keywords
Keyword Ranking (Rank Ranger)
Google My Business data
Google Business Listing 1
Google Business Listing 2
Google Business Listing 3
Referral Links Overview
Published Articles
SE Ranking
Position (SE Ranking)
Keywords Position (SE Ranking)
E-Commerce Data
Revenue per Channel
E-Commerce Conversion Rate
Revenue (All Traffic)
Marketing Channels Performance
Transactions per Channel
Transactions: All Traffic vs Organic Traffic
Revenue per Transaction (All Traffic)
Revenue per Country (All Traffic)
Revenue per Country (Organic Traffic)
Revenue per City (All Traffic)
Revenue per City (Organic Traffic)
Revenue per Gender (All Traffic)
Revenue per Gender (Organic Traffic)
Revenue per Age Group (All Traffic)
Revenue per Age Group (Organic Traffic)
Shopping Behavior (All Traffic)
Shopping Behavior (Organic Traffic)
Shopping Behavior per Product
Top Selling Products (All Traffic)
Top Selling Products (Organic Traffic)
Top Selling Sources (All Traffic)
Top Selling Source/Medium Report
Conversion Performance / Sessions with Conversions
Top Selling Sources (Organic Traffic)
Product Performance
Average Order Value
Top Performing Coupons
Sales Performance Report (Transaction ID)
Top Performing Campaigns
SEO REPORTS: 3
Basic SEO Report
Website Traffic Data
Total Visits: All Traffic vs Organic Traffic
Pages per Visit: All Traffic vs Organic Traffic
Bounce Rate: All Traffic vs Organic Traffic
Average Page Load (sec): All Traffic vs Organic Traffic
Pageviews: All Traffic vs Organic Traffic
Referal Domains
Domain Rank
Visits Sources
Average Time on Site: All Traffic vs Organic Traffic
Visits by User Type (All Traffic)
Organic Visits by User Type (Organic Traffic)
Visits by Device Type (All Traffic)
Organic Visits by Device Type (Organic Traffic)
Visits by Gender (All Traffic)
Organic visits by Gender (Organic Traffic)
Visits by Age (All Traffic)
Landing Page Performance (Organic Traffic)
Organic Visits by Age (Organic Traffic)
Average Page Load by Browser (sec) (Organic Traffic)
Top Referers
Conversions: All Traffic vs Organic Traffic
Source/Medium Report
Conversion Rate: All Traffic vs Organic Traffic
Keyword Tracking
Google Search Console Data
Google Searches by Queries
Google Business data
Keyword Ranking (Rank Ranger)
Google Business Listing 1
Google Business Listing 2
Google Business Listing 3
Referral Links Overview
Published Articles
SE Ranking
Position (SE Ranking)
Keywords Position (SE Ranking)
E-Commerce & SEO Report
Total Sessions (All Traffic)
Bounce Rate: All Traffic vs Organic Traffic
Pages per Visit: All Traffic vs Organic Traffic
Pageviews: All Traffic vs Organic Traffic
Average Page Load (sec): All Traffic vs Organic Traffic
Domain Rank
Referal Domains
Visits Sources
Conversions: All Traffic vs Organic Traffic
Average Time on Site: All Traffic vs Organic Traffic
Conversion Rate: All Traffic vs Organic Traffic
Visits by User Type (All Traffic)
Organic Visits by User Type (Organic Traffic)
Visits by Gender (All Traffic)
Organic visits by Gender (Organic Traffic)
Visits by Device Type (All Traffic)
Organic Visits by Device Type (Organic Traffic)
Visits by Age (All Traffic)
Landing Page Performance (Organic Traffic)
Organic Visits by Age (Organic Traffic)
Average Page Load by Browser (sec) (Organic Traffic)
Top Referers
Source/Medium Report
Keyword Tracking
Google Search Console Data
Google Searches by Keywords
Keyword Ranking (Rank Ranger)
Google My Business data
Google Business Listing 1
Google Business Listing 2
Google Business Listing 3
Referral Links Overview
Published Articles
SE Ranking
Position (SE Ranking)
Keywords Position (SE Ranking)
E-Commerce Data
Revenue per Channel
E-Commerce Conversion Rate
Revenue (All Traffic)
Marketing Channels Performance
Transactions per Channel
Transactions: All Traffic vs Organic Traffic
Revenue per Transaction (All Traffic)
Revenue per Country (All Traffic)
Revenue per Country (Organic Traffic)
Revenue per City (All Traffic)
Revenue per City (Organic Traffic)
Revenue per Gender (All Traffic)
Revenue per Gender (Organic Traffic)
Revenue per Age Group (All Traffic)
Revenue per Age Group (Organic Traffic)
Shopping Behavior (All Traffic)
Shopping Behavior (Organic Traffic)
Shopping Behavior per Product
Top Selling Products (All Traffic)
Top Selling Products (Organic Traffic)
Top Selling Sources (All Traffic)
Top Selling Source/Medium Report
Conversion Performance / Sessions with Conversions
Top Selling Sources (Organic Traffic)
Product Performance
Average Order Value
Top Performing Coupons
Sales Performance Report (Transaction ID)
Top Performing Campaigns
Local SEO Report
Website Traffic Data
Total Visits: All Traffic vs Organic Traffic
Pages per Visit: All Traffic vs Organic Traffic
Bounce Rate: All Traffic vs Organic Traffic
Pageviews: All Traffic vs Organic Traffic
Referal Domains
Domain Rank
Visits Sources
Visits by User Type (All Traffic)
Landing Page Performance (Organic Traffic)
Top Referers
Conversions: All Traffic vs Organic Traffic
Source/Medium Report
Google Search Console
Google Search Console Data
Google Searches by Queries
RankRanger Keywords Rankings Data
Keyword Ranking (Rank Ranger)
Google My Business Data
Google Business Listing 1
Google Business Listing 2
Google Business Listing 3
Base.me - Created Backlinks Overview
Published Articles
SE Ranking
Position (SE Ranking)
Keywords Position (SE Ranking)
Keyword Ranking Avg.
PPC REPORTS: 14
Google Ads Search Report
Cost
Impressions
Clicks
CTR
Average CPC
All Conversions
Average Position
Average Position
Search Impression Share
Segmentation Per Devices
Impressions per Device
Search Impression Share
Clicks per Device
CTR per Device
Average CPC per Device
Costs per Device
Average Position per Device
Segmentation Per Networks / Google Search vs Search Partners
Impressions Google Search vs Search Partners
Clicks: Google Search vs Search Partners
CTR Search vs Partners
Average CPC Google vs Partners
Costs Google Search vs Search Partners
Average Position Google Search vs Search Partners
Campaigns Breakdown
Campaign Performance
Cost per Campaign
Impressions per Campaign
Clicks per Campaign
CTR per Campaign
Average CPC per Campaign
Average Position per Campaign
All Conversions per Campaign
Cost per All Conversions per Campaign
Keywords Breakdown
Keywords 1/2
Keywords 2/2
Search Impression Share per Campaign
Lost Impressions Share per Campaign
Ad Group Breakdown
Ad Group Performance
Conversion Breakdown
Conversion Performance
Google Ads Video Report
Cost
Clicks
All Conversions
Cost per All Conversion
Ad Impressions
Video Views
View Rate (Interaction Rate)
Average CPC / CPM / CPV
CTR
Video Played To 25%
Video Played To 50%
Video Played To 75%
Video Played To 100%
Campaign Performance
Conversion Performance
Cost
Clicks
All Conversions
Cost per All Conversion
Ad Impressions
Video Views
View Rate (Interaction Rate)
Average CPC / CPM / CPV
CTR
Video Played To 25%
Video Played To 50%
Video Played To 75%
Video Played To 100%
Campaign Performance
Conversion Performance
Google Ads Universal Report
Clicks
Impressions
Average CTR
Average CPC
Installation Rate (Conversion Rate)
CPI (Cost per Conversion)
Installations
Impressions / Clicks / Installations per Network
Impressions / Clicks / Installs / CPI per Network
Impressions per Device Type
Clicks per Device Type
Installations per Device Type
Average CTR per Device Type
Average CPC per Device Type
Average Install Conversion Rate per Device Type
Average CPI per Device Type
LinkedIn Paid Report
Impressions
Clicks
Cost
Landing Page Clicks
Total vs. Other Engagements
Viral Total vs. Viral Other Engagements
Likes / Shares / Followers / Comments
Viral Likes / Shares / Followers / Comments
One Click Leads / One Click Lead Form Opens
Viral One Click Leads / One Click Lead Form Opens
Lead Generation Mail Contact Info Shares
Lead Generation Mail Contact Info Clicks
Website Visits from LinkedIn
LinkedIn Social & Paid Report
Social
Clicks
Comments
Page Views
Engagement Rate
Impressions
Impressions vs Unique Impressions
Unique Impressions
Total Page Views vs. Desktop Page Views vs. Mobile Page Views
Likes
Shares
Comment Mentions
Share Mentions
Total Unique Page Views vs. Unique Desktop Page Views vs. Unique Mobile Page Views
Paid
Impressions
Cost
External Web Conversions
Clicks
Engagements
Viral Engagements
Likes / Shares / Follows / Comments
Viral Likes / Shares / Follows / Comments
One Click Leads
Viral One Click Leads
Landing Page Clicks
Facebook & Instagram Ads Conversion Report
Daily Spend
Daily Adds to Cart
Daily Adds of Payment Info
Daily Adds to Wishlist
Daily Mobile App Installs
Daily Checkouts Initiated
Daily Content Views
Daily Landing Page Views
Daily Leads
Daily Leads (Form)
Daily ROAS
Daily Purchases
Daily Registrations Completed (old)
Daily Registrations Completed
Monthly Spend
Monthly Adds to Cart
Monthly Adds of Payment Info
Monthly Adds to Wishlist
Monthly App Installs
Monthly Checkouts Initiated
Monthly Content Views
Monthly Landing Page Views
Monthly Leads
Monthly Leads (Form)
Monthly ROAS
Monthly Purchases
Monthly Registrations Completed (old)
Monthly Registrations Completed
Daily Performance Table
Monthly Performance Table
Campaign Performance Table
Ad Set Performance Report
Ad Performance Report
Age Performance Table
Gender Performance Table
Impression Device Performance Table
Publisher Platform Performance Table
Country Performance Table
Region Performance Table
Facebook & Instagram Ads Ecommerce Report
Daily Purchases
Daily Adds to Cart
Daily Spend
Daily Cost per Purchase
Daily Purchase Value
Daily ROAS
Daily Purchases / ROI
Monthly Purchases
Monthly Adds to Cart
Monthly Spend
Monthly Cost per Purchase
Monthly Purchase Value
Monthly ROAS
Monthly Purchases / ROI
Purchases per Campaign - Bar Chart
Spend per Campaign
Cost per Purchase by Campaign
Purchase Value per Campaign - Bar Chart
ROAS per Campaign
Daily Performance Table
Daily Ecommerce Performance Table
Monthly Performance Table
Monthly Ecommerce Performance Table
Campaign Performance Table
Campaign Ecommerce Performance Table
Ad Set Performance Table
Ad Set Ecommerce Performance Table
Ad Performance Table
Ad Ecommerce Performance Table
Age Performance Table
Age Ecommerce Performance Table
Gender Performance Report
Gender Ecommerce Performance Table
Country Performance Table
Country Ecommerce Performance Table
Region Performance Table
Region Ecommerce Performance Table
Device Performance Table
Device Ecommerce Performance Table
Device Platform Performance Table
Device Platform Ecommerce Performance Table
Publisher Platform Performance Table
Publisher Platform Ecommerce Performance Table
Facebook & Instagram Ads Engagement Report
ENGAGEMENT: Page Post, Messaging & Awareness
Daily Page Engagement
Daily Page Likes
Daily Post Comments
Daily Post Engagement
Daily Post Reactions
Daily Post Saves
Daily Photo Views
Daily Event Responses
Daily Check-ins
Daily New Messaging Connections
Daily Estimated Ad Recall Lift
Daily Blocked Messaging Connections
MEDIA
Monthly Page Engagement
Monthly Page Likes
Monthly Post Comments
Monthly Post Engagement
Monthly Post Reactions
Monthly Post Saves
Monthly Photo Views
Monthly Event Responses
Monthly Check-ins
ENGAGEMENT: Media
Monthly New Messaging Connections
Monthly Estimated Ad Recall Lift
Monthly Blocked Messaging Connections
Daily 3 sec Video Views
Daily 10 sec Video Views
Daily ThruPlays
Daily Video Average Watch Time
Daily Video Watched Percentage
Monthly 3 sec Video Views
Monthly Video Watched Percentage
Monthly 10 sec Video Views
Monthly ThruPlays
Monthly Video Average Watch Time
ENGAGEMENT: Clicks
Daily Link Clicks
Daily Unique Link Clicks
Daily Outbound Clicks
Daily Unique Outbound Clicks
Daily Spend
Daily Landing Page Views
Monthly Link Clicks
Monthly Unique Link Clicks
Monthly Outbound Clicks
Monthly Unique Outbound Clicks
Monthly Spend
Monthly Landing Page Views
Spend per Campaign
Post Engagement per Campaign
Cost per Post Engagement by Campaign
Daily Performance Table 1/2
Daily Performance Table 2/2
Monthly Performance Table 1/2
Monthly Performance Table 2/2
Campaign Performance Table 1/2
Campaign Performance Table 2/2
Ad Set Performance Table 1/2
Ad Set Performance Table 2/2
Ad Performance Table 1/2
Ad Performance Table 2/2
Age Performance Table 1/2
Age Performance Table 2/2
Gender Performance Table 1/2
Gender Performance Table 2/2
Impression Device Performance Table 1/2
Impression Device Performance Table 2/2
Publisher Platform Performance Table 1/2
Publisher Platform Performance Table 2/2
Country Performance Table 1/2
Country Performance Table 2/2
Region Performance Table 1/2
Region Performance Table 2/2
Facebook & Instagram Ads Lead Generation Report
Monthly Spend
Monthly Leads
Monthly Cost per Lead
Monthly Leads (Form)
Monthly Cost per Lead (Forms)
Monthly New Messaging connections
Monthly Cost per New Messaging connection
Monthly Messaging Conversations Started
Monthly Cost per Messaging Conversation Started
Daily Spend
Daily Leads
Daily Cost per Lead
Daily Leads (Form)
Daily Cost per Lead (Forms)
Daily New Messaging connections
Daily Cost per New Messaging connection
Daily Messaging Conversations Started
Daily Cost per Messaging Conversation Started
Spend per Campaign
Leads per Campaign
Leads (Forms) per Campaign
Cost per Lead per Campaign
Cost per Lead (Form) per Campaign
Leads per Ad Set
Leads (Form) per Ad Set
Leads per Age Group
Leads (Form) per Age Group
Leads per Gender
Leads (Forms) per Gender
Monthly Performance Table
Daily Performance Table
Campaign Performance Table
Ad Set Performance Report
Ad Performance Report
Age Performance Table
Gender Performance Table
Impression Device Performance Table
Publisher Platform Performance Table
Country Performance Table
Region Performance Table
Facebook & Instagram Ads Mobile App Install Report
Monthly Spend
Monthly Mobile App Install
Monthly Cost per Mobile App Install
Daily Spend
Daily Mobile App Install
Daily Cost per Mobile App Install
Android Mobile App Installs by Month
Mobile App Installs per Campaign
Spend per Campaign
Cost per Mobile App Installs by Campaign
Mobile App Installs per Ad Set
Mobile App Installs per Age Group
Mobile App Installs per Gender
Monthly Performance Table
Daily Performance Table
Campaign Performance Table
Ad Set Performance Report
Ad Performance Report
Age Performance Table
Gender Performance Table
Impression Device Performance Table
Publisher Platform Performance Table
Country Performance Table
Region Performance Table
iOS Mobile App Installs by Month
Monthly Spend
Monthly Mobile App Install
Monthly Cost per Mobile App Install
Daily Spend
Daily Mobile App Install
Daily Cost per Mobile App Install
Android Mobile App Installs by Month
Mobile App Installs per Campaign
Spend per Campaign
Cost per Mobile App Installs by Campaign
Mobile App Installs per Ad Set
Mobile App Installs per Age Group
Mobile App Installs per Gender
Monthly Performance Table
Daily Performance Table
Campaign Performance Table
Ad Set Performance Report
Ad Performance Report
Age Performance Table
Gender Performance Table
Impression Device Performance Table
Publisher Platform Performance Table
Country Performance Table
Region Performance Table
iOS Mobile App Installs by Month
Facebook & Instagram Ads Traffic Report
Daily Link Clicks
Daily CPC (Link Click)
Daily CTR (Link Click)
Daily Unique Link Clicks
Daily Cost per Unique Link Click
Daily Landing Page Views
Daily Unique CTR (Link Clicks)
Daily Cost per Landing Page Views
Daily Spend
Monthly Link Clicks
Monthly CPC (Link Click)
Monthly CTR (Link Click)
Monthly Unique Link Clicks
Monthly Cost per Unique Link Click
Monthly Unique CTR (Link Clicks)
Monthly Landing Page Views
Monthly Cost per Landing Page Views
Monthly Spend
Spend per Campaign
Link Clicks per Campaign
CPC (Link Clicks) per Campaign
Landing Page Views per Campaign
Daily Performance Table
Monthly Performance Table
Campaign Performance Table
Ad Set Performance Table
Ad Performance Table
Age Performance Table
Gender Performance Table
Impression Device Performance Table
Publisher Platform Performance Table
Country Performance Table
Region Performance Table
Facebook & Instagram Ads Video Report
Daily Video Stats
Daily 3 sec Video Views
Daily 10 sec Video Views
Daily ThruPlays
Daily Spend
Daily Post Comments
Daily Post Reactions
Daily Post Saves
Daily Video Metrics
Daily Video Percentage Watched
Monthly Video Stats
Daily Link Clicks
Monthly 3 sec Video Views
Monthly 10 sec Video Views
Monthly ThruPlays
Monthly Spend
Monthly Post Comments
Monthly Post Reactions
Monthly Video Metrics
Monthly Video Percentage Watched
Monthly Post Saves
Monthly Link Clicks
Monthly Video Average Watch Time
Spend per Campaign
3 sec Video Views per Campaign
Cost per 3 sec Video View by Campaign
10 sec Video Views per Campaign
Cost per 10 sec Video View by Campaign
ThruPlays per Campaign
Cost per ThruPlay by Campaign
Monthly Video Performance Table 1/2
Monthly Video Performance Table 2/2
Daily Video Performance Table 1/2
Daily Video Performance Table 2/2
Campaign Video Performance Table 1/2
Campaign Video Performance Table 2/2
Ad Set Video Performance Table 1/2
Ad Set Video Performance Table 2/2
Ad Video Performance Table 1/2
Ad Video Performance Table 2/2
Age Video Performance Table 1/2
Age Video Performance Table 2/2
Gender Video Performance Table 1/2
Gender Video Performance Table 2/2
Impression Device Video Performance Table 1/2
Impression Device Video Performance Table 2/2
Publisher Platform Video Performance Table 1/2
Publisher Platform Video Performance Table 2/2
Country Video Performance Table 1/2
Country Video Performance Table 2/2
Region Video Performance Table 1/2
Region Video Performance Table 2/2
Google Ads Display Report
Impressions
Clicks
CTR
Average CPC
Average CPM
Cost
All Conversions
All Conversion Rate
Cost per All Conversion
Segmentation Per Device
Impressions per Device
Clicks per Device
CTR per Device
Average CPC per Device
Cost per Device
All Conversions per Device
Segmentation Per Ad Type
CTR per Ad Type
Impressions per Ad Type
Clicks per Ad Type
Average CPC per Ad Type
Total Cost per Ad Type
All Conversions per Ad Type
Campaigns Breakdown
Campaign Performance
Cost per Campaign
Impressions per Campaign
Clicks per Campaign
CTR per Campaign
Average CPC per Campaign
All Conversions per Campaign
Cost per All Conversion per Campaign
Conversion Breakdown
Conversion Performance
Ad Group Breakdown
Ad Group Performance
Ad Breakdown
Ad Performance
Ultimate Google Ads Report
Interactions (Clicks/Views) (Account)
Average Cost Per Click (CPC) (Account)
Cost (Account)
Impressions (Account)
Cost per Campaign (Account)
All Conversions (Account)
All Conversion Rate (Account)
Cost per All Conversion (Account)
Channel Breakdown (Account)
Campaign Breakdown (Account)
Ad Group Breakdown (Account)
Keywords Breakdown 1/2 (Account)
Keywords Breakdown 2/2 (Account)
Conversion Breakdown (Account)
Search Campaign - Google Ads
Search Overview
Clicks (Search)
CTR (Search)
Average Cost Per Click (CPC) (Search)
Impressions (Search)
Average Position (Search)
Cost (Search)
Cost per (all) Conversion (Search)
Search Impression Share
Search Budget Lost Imp. Share
Conversion Rate (Search)
All Conversions (Search)
Conversion Value / Conversions (all) (Search)
Cost per Campaign (Search)
Campaign Breakdown (Search)
Ad Group Breakdown (Search)
Keywords Breakdown 1/2 (Search)
Keywords Breakdown 2/2 (Search)
Conversion Breakdown (Search)
Google Display Overview
Clicks (Display)
Ad Impressions (Display)
CTR (Display)
Average Cost Per Click (CPC) (Display)
Clicks Per Device (Display)
Impressions Per Device (Display)
Cost (Display)
Average CPM (Display)
Cost Per Conversion (All) (Display)
Cost per Campaign (Display)
Conversions (All) (Display)
Ad Group Breakdown (Display)
Campaign Breakdown (Display)
Conversion Rate (Display)
All Conversion Value (Display)
Ad Breakdown (Display)
Conversion Breakdown (Display)
Video (YouTube) Overview
Clicks (Video)
Impressions (Video)
Views (Interactions) (Video)
Cost (Video)
All Conversions (Video)
Cost per All Conversions (Video)
View rate (Video)
Cost per Campaign (Video)
Average CPV / CPC / CPM (Video)
Video Played to 25% (Video)
Video Played to 50% (Video)
Video Played to 75% (Video)
Campaign Breakdown (Video)
Conversion Breakdown (Video)
Google Shopping Overview - Google Ads
Video Played to 100% (Video)
Clicks (Shopping)
Impressions (Shopping)
CTR (Shopping)
Average CPC (Shopping)
Cost (Shopping)
Conversions (All) (Shopping)
Conversion Rate (All) (Shopping)
Cost Per (All) Conversion (Shopping)
All Conversion Value (Shopping)
Cost per Campaign (Shopping)
Campaign Breakdown (Shopping)
Ad Group Breakdown (Shopping)
Ad Breakdown (Shopping)
Conversion Breakdown (Shopping)
Google Universal App Campaign Overview - Google Ads
CTR (UAC)
Average CPC (UAC)
Impressions (UAC)
Cost (UAC)
Campaign Breakdown (Universal App Campaign)
Conversion Breakdown (Universal App Campaign)
Clicks (UAC)
Cost Per Installation CPI (UAC)
All Conversion Rate (UAC)
All Conversions (UAC)
Social Reports: 5
LinkedIn Social & Paid Report
Social
Clicks
Comments
Page Views
Engagement Rate
Impressions
Impressions vs Unique Impressions
Unique Impressions
Total Page Views vs. Desktop Page Views vs. Mobile Page Views
Likes
Shares
Comment Mentions
Share Mentions
Total Unique Page Views vs. Unique Desktop Page Views vs. Unique Mobile Page Views
Paid
Impressions
Cost
External Web Conversions
Clicks
Engagements
Viral Engagements
Likes / Shares / Follows / Comments
Viral Likes / Shares / Follows / Comments
One Click Leads
Viral One Click Leads
Landing Page Clicks
Instagram Report
Profile Follower Count
Profile Views
Daily Profile Website Clicks
Daily Profile Text Message Clicks
Daily Profile E-mail contacts
Daily Profile Phone Calls Clicks
Daily Phone Calls / Text Message Clicks / Get Direction Clicks Comparison
Facebook Social Report
Fans Count
New Fans
Total Reach and Frequency
Engaged Users / Page
Page Reach
Page Reach vs People who saw Page posts
People who saw Page Posts
All Page Impressions (Paid & Organic)
Organic Page Impressions
Age & Gender
Age & Gender
Page Likes - Top 45 Countries
Page Likes - Top 45 Countries
Page Likers - Top 45 Cities
Page Likers - Top 45 Cities
Languages - People who see page Content
Languages - People who see page Content
LinkedIn Social Report
Clicks
Comments
Page Views
Engagement Rate
Impressions
Impressions vs Unique Impressions
Unique Impressions
Total Page Views vs. Desktop Page Views vs. Mobile Page Views
Likes
Shares
Comment Mentions
Share Mentions
Total Unique Page Views vs. Unique Desktop Page Views vs. Unique Mobile Page Views
Agency Social Report
Facebook Social Segment
Fans
New Fans
Engaged Users
All Page Impressions
Organic Page Impressions
All Check Ins
Mobile Check-ins
People who saw Page content based on Gender and Age
People who saw Page content based on Country
People who saw Page content based on Gender and Age
People who saw Page content based on Country
People who liked Your Page based on Gender and Age
People who liked Your Page based on Gender and Age
People who liked Your Page based on Country
People who liked Your Page based on Country
People who liked Your Page based on City
People who saw Your Page Content based on City
LinkedIn Social Segment
Clicks
Comments
Engagement
Page Views
Impressions
Impressions vs Unique Impressions
Unique Impressions
Likes
Shares
Comment Mentions
Share Mentions
Page Views vs. Desktop vs. Mobile
Instagram Social Segment
Profile Stats Overview
Followers
Profile views
Website clicks
Started conversations in DM's
E-mail contacts
Phone Call Clicks
Get Directions Clicks