Reportz offers you to easily add some of the most standard metrics using our pre-defined widgets, but if you need something more specific you can use custom filters by following these easy steps described here
To filter out branded terms from top queries you need to:
Access edit mode for Top Queries widget
- Add query!~"brandname" in the custom filter field
Extra tip: You can additionally type more variations of a brand name, for example, “Four Dots”, “fourdots”, “four”, “dots” etc.
'==' => 'equals'
'!=' => 'notEquals'
'=~' => 'contains'
'!~' => 'notContains'