Reportz offers you to easily add some of the most standard metrics using our pre-defined widgets, but if you need something more specific you can use custom filters by following these easy steps described here
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To filter out branded terms from top queries you need to:

- Add query!~"brandname" in the custom filter field

Extra tip: You can additionally type more variations of a brand name, for example, “Four Dots”, “fourdots”, “four”, “dots” etc.

Available operators:

'==' => 'equals'

'!=' => 'notEquals'

'=~' => 'contains'

'!~'  => 'notContains'